Understanding the Australian Migration Industry: Market Analysis & Financial Projections
The Australian migration industry continues to thrive as a leading destination for skilled professionals, students, and families seeking a better future. This analysis provides financial projections for the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) globally, as well as for investors from Pakistan, India, and Nepal. All figures are presented in AUD, PKR, and INR for easy reference. Total Addressable Market (TAM) The TAM represents the total potential revenue from all global migration-related services to Australia, including visas (student, skilled, family, and investment). Global TAM Number of Migrants: ~700,000 annually (including all visa categories: student, skilled, family, graduate). Average Revenue per Migrant: AUD 5,000 (inclusive of visa fees, legal/consultancy fees, education-related costs, etc.). TAM (AUD): AUD 3.5 billion (700,000 x 5,000). TAM (PKR): ~612 billion PKR (using AUD 1 = PKR 175). TAM (INR): ~19,250 crore INR (using AUD 1 = INR 55). TAM by Country India: ~200,000 migrants annually (including student and skilled visas). TAM: AUD 1 billion (~PKR 175 billion / INR 5,500 crore). Nepal: ~50,000 migrants annually (mostly student visas). TAM: AUD 250 million (~PKR 43.75 billion / INR 1,375 crore). Pakistan: ~30,000 migrants annually (skilled and student visas). TAM: AUD 150 million (~PKR 26.25 billion / INR 825 crore). Serviceable Available Market (SAM) The SAM represents the portion of the TAM that is accessible to migration consultants, education providers, and related businesses. Global SAM Percentage of TAM Accessible: ~60% (due to competition, regional focus, and policy restrictions). Global SAM: AUD 2.1 billion (~PKR 367.5 billion / INR 11,550 crore). SAM by Country India: ~60% of TAM is accessible due to high demand and established networks. SAM: AUD 600 million (~PKR 105 billion / INR 3,300 crore). Nepal: ~70% of TAM is accessible due to a concentrated market for student visas. SAM: AUD 175 million (~PKR 30.625 billion / INR 962.5 crore). Pakistan: ~50% of TAM is accessible due to competition and a smaller market size. SAM: AUD 75 million (~PKR 13.125 billion / INR 412.5 crore). Serviceable Obtainable Market (SOM) The SOM represents the portion of the SAM that a single business or consultancy can realistically capture. Global SOM Market Share Capturable by a Business: ~1%-3%. Global SOM: AUD 21–63 million (~PKR 3.675–11.025 billion / INR 115.5–346.5 crore). SOM by Country India: ~2% market share is feasible for a well-established business. SOM: AUD 12 million (~PKR 2.1 billion / INR 660 crore). Nepal: ~3% market share is feasible due to fewer competitors. SOM: AUD 5.25 million (~PKR 918.75 million / INR 288.75 crore). Pakistan: ~1.5% market share is realistic due to competition and a smaller market size. SOM: AUD 1.125 million (~PKR 196.875 million / INR 61.875 crore).