Think Higher Consultants

Market Analysis & Financial Projections

Understanding the Australian Migration Industry: Market Analysis & Financial Projections

The Australian migration industry continues to thrive as a leading destination for skilled professionals, students, and families seeking a better future. This analysis provides financial projections for the Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) globally, as well as for investors from Pakistan, India, and Nepal. All figures are presented in AUD, PKR, and INR for easy reference. Total Addressable Market (TAM) The TAM represents the total potential revenue from all global migration-related services to Australia, including visas (student, skilled, family, and investment). Global TAM Number of Migrants: ~700,000 annually (including all visa categories: student, skilled, family, graduate). Average Revenue per Migrant: AUD 5,000 (inclusive of visa fees, legal/consultancy fees, education-related costs, etc.). TAM (AUD): AUD 3.5 billion (700,000 x 5,000). TAM (PKR): ~612 billion PKR (using AUD 1 = PKR 175). TAM (INR): ~19,250 crore INR (using AUD 1 = INR 55). TAM by Country India: ~200,000 migrants annually (including student and skilled visas). TAM: AUD 1 billion (~PKR 175 billion / INR 5,500 crore). Nepal: ~50,000 migrants annually (mostly student visas). TAM: AUD 250 million (~PKR 43.75 billion / INR 1,375 crore). Pakistan: ~30,000 migrants annually (skilled and student visas). TAM: AUD 150 million (~PKR 26.25 billion / INR 825 crore). Serviceable Available Market (SAM) The SAM represents the portion of the TAM that is accessible to migration consultants, education providers, and related businesses. Global SAM Percentage of TAM Accessible: ~60% (due to competition, regional focus, and policy restrictions). Global SAM: AUD 2.1 billion (~PKR 367.5 billion / INR 11,550 crore). SAM by Country India: ~60% of TAM is accessible due to high demand and established networks. SAM: AUD 600 million (~PKR 105 billion / INR 3,300 crore). Nepal: ~70% of TAM is accessible due to a concentrated market for student visas. SAM: AUD 175 million (~PKR 30.625 billion / INR 962.5 crore). Pakistan: ~50% of TAM is accessible due to competition and a smaller market size. SAM: AUD 75 million (~PKR 13.125 billion / INR 412.5 crore). Serviceable Obtainable Market (SOM) The SOM represents the portion of the SAM that a single business or consultancy can realistically capture. Global SOM Market Share Capturable by a Business: ~1%-3%. Global SOM: AUD 21–63 million (~PKR 3.675–11.025 billion / INR 115.5–346.5 crore). SOM by Country India: ~2% market share is feasible for a well-established business. SOM: AUD 12 million (~PKR 2.1 billion / INR 660 crore). Nepal: ~3% market share is feasible due to fewer competitors. SOM: AUD 5.25 million (~PKR 918.75 million / INR 288.75 crore). Pakistan: ~1.5% market share is realistic due to competition and a smaller market size. SOM: AUD 1.125 million (~PKR 196.875 million / INR 61.875 crore).
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CSOL list

New CSOL List & Its Impact on Australian Immigration

Australia has long been a preferred destination for skilled migrants seeking better career opportunities and a high quality of life. The country’s immigration system relies heavily on the Skilled Occupation Lists to determine eligibility for various visa categories. Among these, the recently restructured Core Skills Occupation List (CSOL) has replaced the traditional model, becoming integral to employer-sponsored visas and the new Skills in Demand visa, effective December 7, 2024. These updates have sparked discussions about their potential impact on Australian immigration policies and skilled migration trends. Understanding the CSOL The CSOL outlines 456 occupations that are eligible for employer-sponsored visas, state or territory nomination programs, and other regional initiatives. Unlike the Medium and Long-term Strategic Skills List (MLTSSL), which is primarily used for independent skilled migration, the CSOL caters to a broader range of professions, offering pathways to temporary and permanent residency. The list is now streamlined to provide a more accessible framework for employers and migrants, reflecting Australia’s dynamic labor market needs. Key Changes in the New CSOL The latest iteration of the CSOL reflects Australia’s shifting economic and social priorities. Several key changes include: Addition of Emerging Professions: Roles in technology, renewable energy, and healthcare have been expanded to address growing demands in these sectors. New additions include Cybersecurity Architect, DevOps Engineer, and renewable energy specialists. Healthcare and Education Priorities: Professions such as registered nurses, medical specialists, and early childhood educators feature prominently to tackle acute shortages in these areas. Regional Emphasis: A strong focus on regional occupations includes roles like agricultural technicians, veterinarians, and aged care workers, supporting Australia’s rural development strategies. Streamlined Structure: The revised CSOL simplifies the migration process by consolidating previously fragmented occupation lists, making it easier for stakeholders to navigate. Implications for Prospective Migrants The updated CSOL brings both opportunities and challenges for aspiring migrants. Key implications include: Enhanced Opportunities in High-Demand Sectors: Migrants with expertise in newly added fields, such as cybersecurity or healthcare, may find it easier to secure sponsorship and employment. This change aligns with Australia’s push to foster innovation and meet future economic demands. Increased Competition: With a focus on emerging and regional occupations, prospective migrants may face heightened competition for roles listed in the CSOL. Demonstrating robust qualifications, relevant experience, and strong English language skills is crucial to standing out. Opportunities for Regional Settlement: The emphasis on regional migration offers significant advantages to those willing to settle outside metropolitan areas. Regional visas provide benefits such as additional points for skilled migration, faster processing times, and pathways to permanent residency. Challenges for Saturated Professions: Professionals whose roles are no longer included in the CSOL may need to explore alternative visa pathways or consider retraining to align with high-demand occupations. Impacts on Australian Immigration Addressing Skill Shortages: The updated CSOL ensures a targeted approach to filling skill gaps, particularly in critical areas like healthcare, technology, and regional development. This alignment is vital for maintaining Australia’s economic growth and competitiveness. Promoting Regional Development: By prioritizing occupations crucial to rural and regional areas, the government aims to distribute the benefits of migration more evenly across the country. This strategy also alleviates pressure on urban infrastructure. Strengthening Retention of International Talent: The new CSOL fosters a more inclusive approach for international students and temporary visa holders, encouraging them to stay and contribute to Australia’s economy. Potential for Policy Adjustments: The changes signal a broader shift in Australia’s immigration priorities. Future updates may continue to reflect evolving economic conditions, technological advancements, and demographic trends. Conclusion The updated CSOL underscores Australia’s commitment to a dynamic and responsive immigration system. By addressing critical skill shortages, promoting regional development, and retaining international talent, the new list positions Australia to meet the challenges of a rapidly changing global landscape. For prospective migrants, understanding these changes and aligning their skills with high-demand areas will be key to leveraging the opportunities presented by the updated CSOL. Staying informed and prepared will remain essential for success in navigating Australia’s skilled migration pathways.
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