Job Description
We are seeking an experienced and results-driven Digital Marketing Manager to lead the planning, execution, and optimization of our online marketing strategies. The ideal candidate will be responsible for increasing brand awareness, generating qualified leads, and driving customer engagement across all digital channels. This role requires a strong understanding of digital marketing tools, analytics, and campaign management with a focus on measurable growth.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, and display advertising.
- Plan and execute effective marketing strategies to drive traffic, engagement, and conversions.
- Monitor and analyze campaign performance using analytics tools and provide actionable insights.
- Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.).
- Oversee content strategy in collaboration with content creators and designers.
- Conduct market research and competitor analysis to identify new opportunities.
- Manage brand presence across digital platforms and ensure consistency in messaging.
- Track KPIs and prepare regular performance reports for management.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3–5 years of experience in digital marketing or a similar managerial role.
- Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing.
- Hands-on experience with Google Ads, Meta Business Suite, Google Analytics, and CRM tools.
- Excellent analytical and problem-solving skills.
- Strong leadership and team management abilities.
- Excellent communication and project management skills.
Preferred Skills
- Experience in managing multi-channel digital marketing campaigns.
- Knowledge of marketing automation tools (HubSpot, Mailchimp, etc.).
- Basic understanding of HTML, landing page optimization, and conversion rate optimization (CRO).
- Creative thinking with strong copywriting and content strategy skills.
- Ability to work in a fast-paced, performance-driven environment.
- Experience in budgeting and ROI optimization for marketing campaigns.