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Marketing

SEO & Content Writer

Research, write and optimise useful website content that improves organic visibility, topical authority and user experience.

On-site Islamabad

Job Description

We are seeking a creative and detail-oriented SEO & Content Writer to develop high-quality, engaging, and search engine–optimized content for digital platforms. The ideal candidate will be responsible for producing well-researched articles, website content, and marketing copy that improves organic visibility and drives traffic. This role requires a strong understanding of SEO best practices, keyword research, and content strategy.

Key Responsibilities

  • Write, edit, and publish high-quality content for websites, blogs, landing pages, and social media platforms.
  • Conduct keyword research and implement SEO best practices to improve search rankings.
  • Optimize existing content for better visibility and engagement.
  • Develop content strategies aligned with business goals and target audience needs.
  • Collaborate with marketing and design teams to produce cohesive campaigns.
  • Monitor content performance using analytics tools and suggest improvements.
  • Ensure all content is accurate, original, and free of plagiarism.
  • Stay updated with SEO trends, algorithm updates, and industry best practices.

Requirements

  • Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field (preferred).
  • 1–3 years of experience in SEO writing, content writing, or digital marketing.
  • Strong understanding of on-page SEO, keyword research, and content optimization.
  • Excellent writing, editing, and proofreading skills.
  • Familiarity with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar.
  • Ability to work independently and meet deadlines.
  • Strong research and analytical skills.

Preferred Skills

  • Experience with WordPress or other CMS platforms.
  • Basic knowledge of HTML and website structure.
  • Understanding of content marketing and social media strategy.
  • Creative storytelling ability with a strong marketing mindset.
  • Experience writing for multiple industries or niches.
  • Ability to adapt tone and style for different audiences.
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